Engineering growthwith purpose.

Director, Partnership & Marketing (Multi-Brand C-Level)

PT Meta Kreasi Indonusa Holding

Halal Pro Supplement · Immersia Impact Consulting · Bisa Baik Bersama (Yayasan Rumah Pembangunan Berkelanjutan) · LittleChamp Daycare

• Lead partnership, branding and performance marketing strategy across four portfolio brands - consumer health, impact consulting, foundation/CSR and early-childhood education.
• Manage and optimise acquisition across Meta Ads, Google Ads, TikTok Ads/Shop/GMV Max, Shopee Ads, SEO and social commerce funnels - supporting growth from startup phase through market penetration.
• Own the LittleChamp Daycare growth mandate end to end: positioning, parent-acquisition funnels, an AI enrolment concierge answering parent enquiries around the clock, and a Growth Intelligence System that unifies ad spend, lead source, tour attendance and centre occupancy into one cockpit.

Founder & AI Systems Builder

Impactory / Bisa Baik Ecosystem

AI SaaS · grant & impact management · crowdfunding · Web 2.5 experimentation

• Built and scaled a multi-platform impact ecosystem: Impactory.id, BisaBaik.or.id/.org, PasarBaik.com and App.Impactory.id.
• Shipped Impactory.id as a production AI SaaS platform for NGOs and CSR teams - 12+ live modules including grant pipeline, AI grant writer, donor CRM and LFA/logframe builder; placed top ~100 of 1,500+ hackathon entrants at MVP.
• Architected an end-to-end RAG pipeline (Supabase Edge Functions + Azure OpenAI + pgvector) using a structured multi-agent engineering workflow to ship production code safely.
• Progressed the ecosystem into formal recognition tracks: accepted into a top-tier accelerator cohort and shortlisted for an international social-impact fund cohort.

Project Consultant - SAPA Mobile Unit

Save the Children Indonesia (DKI Jakarta Provincial Program)

Freelance / project-based · women & children's protection outreach

• Engaged as project-based consultant on the SAPA (Sahabat Perempuan dan Anak) provincial mobile outreach initiative, delivered in partnership with Save the Children Indonesia.
• Supported coordination between field outreach operations, programme reporting and stakeholder communication across a 6-month engagement, applying cross-sector NGO and grant-ecosystem experience.

Brand Manager - Muscle First

PT Unggulan Bugar Indonesia (Cemerlang Sukses Energi)

• Led e-branding and marketing strategy across owned and paid media; created 5 top-performing products on TikTok Shop that earned an invitation to TikTok Summit Indonesia 2023.
• Owned brand and paid media through the growth run that contributed to the founder's Forbes Asia 30 Under 30 recognition.
• Scaled monthly revenue 3x, from IDR 4B to IDR 12B, helping attract new institutional investment within 9 months.
• Ran IDR 2.59B of TikTok Ads across 76 campaigns at a blended CPC of Rp484 and CPM of Rp7,913 (2022-2024).
• Drove IDR 2.66B in Shopee ad-attributed sales from IDR 257M of spend across the Pro Whey, Creatine, Isolate and Gainer SKUs - a 10.4x blended return, with individual SKUs between 8.4x and 12.0x.
• Managed PR, live streaming, affiliate programmes and marketplace ads (Tokopedia, Shopee, Meta CPAS).

Marketing & Sales Manager

PT Adev Natural Indonesia

• Led digital marketing and growth-hacking execution to improve acquisition efficiency.
• Served as Project Leader for the Oracle NetSuite ERP + CRM implementation.

Martech Senior Manager & Special Staff

Biru Marmara Group / MUSIAD Indonesia

• Strengthened digital marketing across 6 units of the Indonesia-Turkey business ecosystem (education, travel, trade, language centre).
• Built SOPs, WhatsApp API integrations and growth-hacking measurement tools.

Digital Project Lead

Shilla at Sawangan

• Created and managed a startup project from ideation to launch, including client pitching, negotiation and go-to-market campaign setup.

Digital Marketing Manager

PPPA Daarul Qur'an Foundation

• Built and led a digital marketing team from scratch.
• Secured a USD 10,000 Google Ad Grant, achieved social verification and grew social media reach by 29.7%.

Integrated Digital Marketing Supervisor

ACT Foundation (Aksi Cepat Tanggap)

• Ran SEO/SEM/SMM and e-commerce for store.act.id across humanitarian appeal, Qurban, Zakat and Wakaf campaigns.
• Managed IDR 12.4B of Meta spend across 7 ad accounts under one Business Manager, plus IDR 1.45B of Google Ads (SEM, YouTube, GDN) delivering 284M impressions and 3.02M clicks at a 1.06% CTR.
• Delivered a 22.3x return on Tokopedia TopAds - Rp562.7M revenue from Rp25.3M spend in a single flight.
• Drove Global Qurban to become Indonesia's #1 Qurbani sales platform. Best Employee of the Year 2016.